Debia is a brand fully owned by Alldebit Pte Ltd, a leading Payment Company in Singapore since 2011 that specializes in both online direct debit and in-store QR alternative payments. Originally, the brand was born out of Alldebit’s need to satisfy the growing demand of QR alternative payments, but instead of just rebranding, we developed the opportunity to create a full brand architecture, with connected sub-brands designed to leverage the future projection of the company. Therefore, empowering Debia to also act as the first and main sub-brand of Alldebit, leading the path towards the acquisition of merchants and partnerships like Alipay, WeChat Pay, Grab Pay, PayNow, ShopeePay, and other new leading digital payments.